Brand Capital Fund
XRC Brand Builder Grant, powered by SHOPLINE
In partnership with SHOPLINE, a leading global commerce platform, we're offering $20–$50K in non-dilutive capital to help early-stage CPG founders grow, scale, and level up their e-commerce game.
What you get
$20K–$50K Non-Dilutive Grant
Use it to fuel growth, marketing, or ops — no strings attached. Grants range from $20K up to $50K, and can be as high as $120K depending on annual GMV. The final award is proportional to each company's size.
Level up your website
You'll have a team behind you, optimizing your website for better performance in time for the most important selling season of the year, at a fraction of the typical cost.
Fully-managed migration
SHOPLINE will supercharge and optimize your DTC site with hands-on support. Expect optimized performance and no downtime.
Tech stack support you already use
Your new site will seamlessly integrate with your existing tools — like Klaviyo, Yotpo, and Stripe — or you can choose built-in alternatives to significantly reduce your costs.
Workshops & office hours
Actionable sessions led by seasoned operators, founders, and top-tier investors — designed based on your feedback to make every minute count.
In-person & virtual events
Connect with CPG leaders, founders and investors. Finalists are encouraged to attend in-person events in LA. No need to be LA-based.
Program criteria
- —Virtual program — flexible workshops and 1:1 office hours
- —Join us in person in Los Angeles for the kick-off and closing events
- —Allocating up to 15 grants to early-stage CPG founders
- —Program offered to DTC-first consumer brands with an eye on scaling or expanding internationally
- —Must be post launch with less than $15M in annual revenue
- —Must be willing to migrate your e-commerce platform to SHOPLINE — we essentially do all of that for you, and you get all of the savings
2025 Brand Builder Grant cohort
Testimonials
"We feel so fortunate to have been part of the XRC Brand Builder Grant Program. It helped us unlock enhanced eCommerce capabilities and made invaluable industry connections."
"As a solo founder, the Brand Builder Grant Program has been invaluable. The true impact goes far beyond the grant funding — gaining access to trusted advisors, industry experts, and a network of fellow founders has been instrumental in driving AnaOno's growth. The connections, insights, and support I've gained are resources that will continue to fuel our success well into the future."
Cohort 2 program timeline
* Dates are subject to change, however they will be around the times listed.
About XRC Ventures
XRC Ventures funds the future with founders redefining consumer experiences. We provide founders with direct access to an extensive consumer and retail ecosystem, driving commercial sales and acquisitions. The Brand Capital Fund invests in Seed to Series A consumer product companies in categories like beauty, personal care, and health & wellness.
About SHOPLINE
SHOPLINE is a leading global SaaS commerce platform used by over 600,000 brands to drive growth through intelligent, omni-channel solutions. Built to deepen customer engagement and boost conversions, the platform supports seamless integration across online and offline channels, personalized shopping experiences, and international expansion.